2020 is a big momentum for Asia to boost its digital transformation. Due to the pandemic, various businesses need to adopt digital practice to meet the new demands.
This transformation is not easy to perform so that businesses need the assistance of an Asia digital strategy consulting company.
Digital technology has driven certain business sectors in Asia to go digital even before the pandemic started. Some of these sectors are the finance industry and retail industry.
However, these days, more business sectors, such as logistics and healthcare, also need to consider doing this transformation.
The Barriers in the Asia Digital Transformation
Asia provides various key drivers of digitalization so that businesses have better opportunity in gaining profits from digital investment.
Among these key drivers are a large amount of the young population and millions of internet users. However, there are also some barriers in the Asia digital transformation.
- Lack of Talent
A number of businesses in Asia, especially the small and medium size businesses, do not have the right talent to go digital. As a result, they cannot deliver on the digital projects needed to complete their digital transformation.
If those businesses are unable to hire the right talent, they will need to fill more IT gaps in the future since the technological innovations advance quickly. This bigger problem may result in lack of revenue.
- Insufficient Budget
The digital transformation, indeed, costs a large amount of money. Unfortunately, many businesses do not have an insufficient budget to fund this transformation.
Meanwhile, other businesses have the funds, but are not willing to invest them in digitization.
- Lack of Customer Understanding
Businesses in Asia need to have the best strategy in engaging customers across the digital channels if they want to gain more profit from digitization.
However, some businesses do not have sufficient customer data in order to gain new insights into customers’ digital habits.
How an Asia Digital Strategy Consulting Company Helps this Transformation?
In order to tackle some of the issues above, businesses in Asia need to seek assistance from an Asia digital strategy consulting company.
This consultant will help them to experience smooth digital transformation by offering some benefits.
The consultant provides the benefits to its clients by performing these tasks.
- Analyze customer data in order to find new insights so that their clients can increase sales, improve customer experience and customer loyalty, and reduce the cost at the same time.
- Help the clients to plan a digital strategy that aligns with the corporate strategy in order to gain higher return of their digital investment.
- Engage customers across the digital and traditional channels with a consistent brand so that their clients are capable of gaining higher return on marketing investment.
- Leverage the digital tools and channels for low-cost and efficient service that improve the customer experience in general.
It can be concluded that the digital strategy consultant in Asia has the ability to help businesses to deal with various barriers in digitization.
Now, they don’t need to worry much about the cost of digitization because they can perform it in lower cost and gain higher return on this investment.